Radio in the Denver Market

Radio has been around forever.  This being said, it has survived the Great Depression, the Great Recession and the constant fluctuation of the economy.  Luckily, radio is able to not only maintain a stable number of followers, but the world of radio also continues to grow.  Radio has spread out across America and for years has continued to thrive in Denver.

In the Denver area, there are a large number of radio stations.  Denver radio stations have a large number of genres ranging from country to rock to christian radio to talk radio and so many more.  Some popular local stations include KUVO, KDVR, and KBPI.  All of these stations are FM Radio stations, but Denver also has a selection of AM stations, as well.  The difference between FM and AM is the quality of the signal.  AM radio signals are sent to the satellite in space, reflect off of the satellite and trickle down to listeners.  FM, on the other hand, sends out signals directly to the listener.  This form of FM signals explains why the quality is much better and the sound is much clearer.

Along with the corporate radio stations, there are also school radio stations.  Here at the University of Denver we have a radio show KVDU.  CU Boulder also has a radio station called Radio 1190. College radios surprisingly have a large number of listeners and is a great way for students to get a taste of radio in the real world.

How does radio thrive?  The way in which radio stations make money is solely based on advertisements.  In the Denver area, most radio stations advertise about local news.  It is a mutual benefit that local companies survive due to their advertisements and that radio stations survive to the local clients.

Overall, Radio is an important form of communication in Denver, whether it is entertaining people with news or entertaining people with music.  The beauty of radio is that there are so many genres of stations that gear to such a large variety of audiences.  Denver radio stations continue to be successful and are constantly changing to improve for the future.